Built by a golfer.

For every golfer.

I'm Michelle. I'm a nurse, I run a clinical practice, and I'm a mum of three girls. For years, my husband — a golfer himself — tried to get me onto the course. I said no every single time. Not because I wasn't interested, but because I live with rheumatoid arthritis and haemochromatosis. I genuinely didn't believe my body would let me play.

Then in April 2021, he took me to a driving range. And everything changed. The passion clicked instantly. Not gradually, not reluctantly. Instantly. And something I didn't expect: the golf has helped me. My mobility, my flexibility, my physical confidence — all of it has improved. The game gave me something back.

By May 2022 I'd joined a small 9-hole course, and that's where my love for the game was truly born. I met a wonderful group of ladies who have become firm friends — and that sense of belonging, of finding your people on the fairway, is something I hadn't anticipated but will always cherish.

But the more I played without real focus or understanding, the more I felt myself giving up on ever being able to play properly. I'd step onto the first hole, and if the opening shots didn't go well, I'd psychologically check out — round over before it had really begun. A big part of that was the scoring system. I simply didn't understand it. My scores with my handicap were actually acceptable — but because I didn't know that, I just felt deflated. Every single time. And then there was club selection. Knowing which club to use, when to use it, and why — that was another layer of frustration entirely. Standing over the ball with no idea whether to reach for a 7-iron or a hybrid, and no one to ask. That feeling is exactly why I created the Beginners Pack. I never wanted another new golfer to feel the way I felt — defeated by things that could so easily have been explained, and held back from ever getting better because nobody told them they were actually doing fine.

I invested in lessons. I worked hard. I genuinely wanted to improve. But despite all of that, my game just wasn't moving in the right direction. The lessons were brilliant — the problem was me, on the course, under pressure, trying to remember everything at once.

That gap between the lesson and the first tee is where Fred & Ginger Golf began. I wanted something I could carry with me — something that actually worked.

Everything I couldn't find, I built. Proudly British-made, designed with coaching in mind, and created for every golfer who takes their game as seriously as their style.